How do I insert an external variable in the HTML code of a creative?

Answer:

EASInclude is used to insert a variable in the HTML code of a creative. EASInclude=[variable] is inserted in the tag. EASinclude is inserted in the markup code and EmediateAd will automatically replace EASInclude for the given variable in the tag.

The value sent as an EASInclude variable must be URL-encoded.

Multiple (up to 5) EASInclude variables can be used by inserting:

EASInclude=[variable];EASInclude2=[variable2];EASInclude3=[variable3] etc.

Example tag:

<iframe src="http://ad1.emediate.dk/eas?cu=1234;cre=mu;EASInclude=10;EASInclude2=10+Bond+Street" 
width="140" height="350" scrolling="no" frameborder="0" marginheight="0" marginwidth="0">

Example markup code:

Buy this excellent CD for EASInclude Euros. The package is delivered to the following address: EASInclude2.

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